Discovering Tastes: Some Tips for Becoming a Wine Century Club Member

February 24, 2010


For most people, becoming a Wine Century Club member means starting a quest. It is the very rare wine drinker who can sit down with the application and be able to check off 100 grapes with ease. But although the task of reaching 100 may appear daunting at first – and for most potential members, reaching the goal will indeed require some work – it can be very fun and rewarding.

In many ways, this has to be treated as a research project. I’ve spent 25 years as a market and public opinion research consultant and thus probably have a mind that revels in such an effort. For those who don’t think in research terms day in and day out, here are some tips that might prove of value in meeting your goal; whether it’s the first 100 grapes, the second (Doppel), or even beyond.

The first step for most potential members will be to simply check off those grapes that we have all drunk for years: Cabernet Sauvignon, Merlot, Pinot Noir; Chardonnay, Riesling, Sauvignon Blanc: grapes that Jancis Robinson would classify among the ‘Classic Varieties’